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Driving High-Intent Leads for Consumer Installment Solutions

A targeted lead generation and performance marketing strategy for Sadad, designed to acquire users actively seeking flexible "Buy Now, Pay Later" (BNPL) and installment services for their daily and essential purchases.

Lead Generation FinTech Ads CPA Optimization

The Objective

Sadad needed a robust pipeline of qualified leads—everyday consumers looking to finance their purchases (such as electronics, furniture, and marriage preparations) through flexible installment plans.

The core challenge was filtering high-intent users from casual browsers and ensuring a consistently low Cost Per Acquisition (CPA), delivering highly qualified profiles ready for fast credit approval and activation.

Our Strategy

We executed a multi-platform lead generation framework focused on solving immediate consumer pain points with accessible financial solutions.

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    Hyper-Targeted Lead Campaigns: Launched targeted ad sets reaching out to audiences actively showing interest in high-ticket purchases (appliances, home decor) who require immediate financial facilitation.
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    Frictionless Funnels: Optimized native lead forms and landing pages to capture essential qualification data quickly, allowing Sadad's team to process approvals smoothly and efficiently.
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    Creative Messaging: Emphasized speed of approval, zero hidden fees, and flexible payment terms in the ad copy to build trust and drive high click-through and conversion rates.

Campaign Impact

Maximized

Qualified Lead Volume

Reduced

Cost Per Lead (CPL)

High

Credit Approval Rate

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