Liquid Gold Logo

Scaling Premium E-commerce Sales for Smart Diffusers

A direct-response digital advertising strategy for Liquid Gold, designed to drive online sales for luxury home and office diffusers, as well as high-ticket commercial scent machines for hotels.

E-commerce Ads B2C & B2B Targeting Performance Media Buying

The Objective

Liquid Gold needed a highly targeted digital advertising strategy to scale their online store sales across two completely different customer profiles.

The primary challenge was structuring campaigns that could simultaneously sell premium electric diffusers directly to homeowners and office managers (B2C), while also capturing high-intent leads and sales for large-scale, high-ticket scenting devices designed for the hospitality sector and hotels (B2B).

Our Strategy

We designed a segmented media buying architecture to separate the retail consumer funnel from the commercial buyer funnel, ensuring hyper-relevant messaging and precise budget allocation.

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    Segmented E-commerce Ads: Deployed tailored direct-response campaigns. One targeting luxury lifestyle and home decor interests (for homes/offices), and another targeting business owners and hospitality management (for hotel devices).
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    Creative Angle Optimization: Tested various visual hooks—from the relaxing ambiance of a home to the premium, welcoming scent of a hotel lobby—to maximize Click-Through Rates (CTR).
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    Data-Driven Scaling: Relentlessly optimized the campaigns based on purchase data, cutting underperforming ads and scaling the winners to maintain a highly profitable Return on Ad Spend (ROAS).

Campaign Impact

Scaled

B2C & B2B Revenue

High

Return on Ad Spend (ROAS)

Optimized

Cost Per Purchase

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