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Acquiring High-Intent Customers for Flexible Installment Services

A powerful lead generation engine built for Helool, connecting ready-to-buy consumers with seamless financing and installment plans for their everyday needs.

Lead Generation FinTech Ads Conversion Optimization

The Objective

Helool required a steady and scalable flow of qualified applications from consumers looking for reliable installment solutions to finance their purchases.

Our main objective was to deploy aggressive ad campaigns that intercept users precisely when they are considering high-value purchases, capturing their data efficiently while maintaining a strict Cost Per Lead (CPL) threshold.

Our Strategy

We engineered a full-funnel lead acquisition system that not only generated clicks but filtered users based on their genuine need for credit and installment services.

  • Audience Intelligence: Targeted users showing active intent in life events (marriage prep, home renovation) and electronics, positioning Helool as the ultimate financial facilitator.
  • Lead Funnel Optimization: Built frictionless, native lead generation forms that qualified users quickly, sending high-quality data straight to the sales and credit approval teams.
  • Compelling Ad Creatives: Highlighted the ease of the process—fast approvals, transparent fees, and flexible payment periods—to maximize conversion rates.

Campaign Impact

Scaled

Verified Lead Volume

Lowered

Cost Per Lead (CPL)

High

Sales Conversion Rate

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