Driving massive Friday morning viewership through scroll-stopping social media marketing, exclusive behind-the-scenes content, and viral Reels.
"Hager & Boshi" (هاجر وبوشي) is a flagship program airing every Friday at 11:00 AM on Alnahar TV. The objective was to build anticipation throughout the week and convert social media scrollers into active TV viewers.
Standard TV promos weren't enough. The audience craved authenticity, humor, and a look behind the curtain.
Our team was on the ground during filming, acting as a dedicated digital strike team. We developed a content ecosystem specifically designed for Meta and TikTok algorithms.
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Campaign Impact
Viral
Organic reach on TikTok & Meta
High
Audience engagement rate
11:00 AM
Driven consistent Friday Tune-ins
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